No Cash? No Problem! ™

How To Get What You Want in Business and in Life, Without Using Cash

Introduction

Sometimes the questions are complicated and the answers are simple.
– Dr. Seuss

“No cash? No Problem! ™ ” Can this really be true? Can you really get what you want in business or life without reaching for your checkbook, pulling out your wallet, or even swiping your credit card? The answer is yes – if you are prepared to change the way you think and start to use your time, energy, and imagination instead of using cash.

In this groundbreaking book, you will learn how to get what you want in life without using cash or smoke and mirrors, just common sense. The techniques you are about to learn are time – tested and proven, and used by some of the world’s smartest marketers, business folks, and individuals. They know something that you need to know, and that is that you really don’t need money, or so – called cash, to get what you want. You can just as easily trade your products, services, time, talents, knowledge, imagination, inventory, or expertise instead of trading cash. And use creativity as your new currency!

The question is, why should you pay for it when you could trade for it, using “old dollars” that you have already spent on things that you already have in your possession? You are about to embark on a journey of a lifetime that will hopefully change the way you think about business and life, and find out why barter really is just so much smarter.

You will learn a time – tested and proven strategy for wealth generation that has been used by some of the wealthiest people in the world for centuries.

It is a secret that is said to be known to less than five hundred people around the world. These are people who are “in the know” about how to create wealth very quickly. This same secret was used by a major international hotel chain to buy millions of dollars’ worth of advertising without spending a penny, and it was the strategy used to save one of Beverly Hills’ top hotels from bankruptcy. It’s a tool so powerful that it was also used to build the world’s largest cruise line and the world’s largest home – shopping network company – and made the founders exceptionally wealthy in the process, putting them on the Forbes’ list of high – net – worth individuals.

The secret is how to use barter trade – or trade, for short – as a business or personal tool to purchase goods and services you need without paying cash, and in the process gain immense leverage in any transaction you may care to make. Bartering occurs when you exchange goods or services without exchanging money. In fact, in a true barter exchange, it is actually illegal to exchange any money.

Barter is certainly not new; it actually pre-dates money. Today barter trade is estimated to be a six – billion – dollar business in the United States alone. Barter is the same as money; the only difference is that you don’t pay with money!

In ancient times, when people would trade with each other, a hunter, for example, would trade his catch for goods with a local business merchant.

Without knowing it, we all trade every day, but it does not appear on your radar unless you are highly trained in marketing. If you are employed, you are simply trading your time for money. The other most popular and unnoticed form of trade is “time for time” trade. Have you heard the following statements in your family?

“I cooked dinner; now you need to do the dishes.”

“I’ll clean the room if you’ll help me with my assignment.”

“I’ll wash the car if you collect my laundry.”

These are all barter trades. Now you have made the connection!

Trade or barter may be the oldest form of commerce, but what most people don’t know or realize is how extensively it is still being used as a wealth – building strategy.

The only reason that cash replaced barter as a means of commerce is that it was more convenient and universal. Cash deals are instantaneous; barter deals take longer but are a lot more profitable.

Barter can be used to pay bills, employees, and acquire and get new clients – all ethically and legally, of course. In fact, it is also the best loyalty program you could develop for your company. It can do everything you would do with cash, and so much more, to enrich your business and personal life.

Barter is a creative and fun way to move unsold, unused, or excess inventory at full retail value. In fact, you can often get a better deal on trade than you can using conventional cash! You will soon see many real – world case studies and examples of how all this is all done.

The answer that you are looking for is right underneath your feet and in the palm of your hands, if you are prepared to change your thinking and start offering your goods and services as a form of payment versus paying cash!

In this book, you will meet two legendary and world – class marketing experts in their own right who will take you by the hand and show you how a barter trade really works. This book will soon become your personal blueprint, road map, and manual for success, and something that you will want to keep with you at all times to help you stay in your new found mindset.

It will change the way that you think about business and hopefully life in general, and it will open up your mind and imagination to what is really possible if you allow yourself the freedom to think creatively and out–of–the–box.

In Part I, you will be grounded in the principles of barter trade: what it is, how it works, and why it works so well. Then in Part II, you will be taken into real – world case studies and transactions and see how companies like American Express, Mazda, Chrysler, and many others have all used this incredibly powerful tool to leverage their marketing spend.

The book will cover both B2B (business to business) and C2C (consumer to consumer) trading. So if you are a small – to medium – sized business owner doing B2B or B2C, you will learn how to grow your sales without growing your marketing budget, using strategies that will bring you the much – deserved success you have been looking for, and learn how to finally work smarter, not harder.

If you are a consumer, you will learn how to trade your excess time or talents to get what you need, without reaching for your wallet, check card, or checkbook.

If you are the owner of a large corporation, you will learn how to get much more out of your marketing spend than you ever have thought possible. You will learn how to recycle 100 percent of your marketing spend right back into your own business. Most businesses are lucky if they get single – digit returns on their advertising. But using barter you can get 100 percent return on your advertising. You will see how all this is done with real – world case studies.

As economies around the world weaken, a new – or really, a very old – form of commerce makes its comeback, which is barter.

Barter transactions have been used by governments for centuries: all major governments have a department of “trade” and industry. And they understand how powerful trade can be. Now it is your turn to use this tool for your businesses or your life. Barter trades, when done correctly, are immensely powerful and lucrative and are always part of any successful business’s portfolio. Barter trade provides a maximum ROI: return on intelligence. Because it is simply a very smart way to do business.

Learn this little – known secret used by the world’s most successful corporations and marketing wizards, and you will soon start to enjoy the benefits that others have known about for centuries.

Unlike other books, this book is not based on potential or theory. It is based on facts and actual deals that have been done by WAGI Advertising. This way you will clearly see how trade works in the real world. After reading this book, you will be ready to do your first barter – trade deal. We hope that you may even do your first deal before you finish the book!

The book is about helping you step out of your comfort zone and into your natural creative zone, where you start to see opportunities where others see problems and develop what we call “x–ray” vision.

In 1995, Marc Ostrofsky purchased business.com for $150,000. Most people thought he was crazy, but he was able to see something that others were not able to see, which was the power and potential of the Internet. He subsequently sold business.com for $7,500,000 just four years later in 1999. The sale landed in the Guinness Book of World Records for the largest amount anyone had ever paid for a website address. They did not think he was so crazy then! He had x – ray vision. He was able to see the opportunity and was an out-of-the-box thinker.

We don’t know if you will do what Marc was able to do, but after reading this book, we know you will be well on your way to being an out-of-the-box, expansive thinker.

Dave Wagenvoord is a legend in his own right and one of the icons of barter trade. He is often referred to as the father of radio barter. Having been involved in trade for over forty years, he has done over half a billion dollars’ worth of barter trade. Here are just a few of some of Dave’s amazing barter feats:

• Traded 900 Chrysler Imperials in six weeks. Only 1,100 were manufactured that year.
• Traded 16,000 guitars for Yamaha for more than $2,000,000 worth of radio advertising.
• Traded $5,000,000 worth of DHL Air Courier credits for television in a matter of months.
• Traded for advertising on hundreds of radio stations for ten years for Carnival Cruise Lines.
• Built Channel 26 TV in New Orleans, which is now owned by the Chicago Tribune.
• Owned the Peter Lawford home on the beach in Santa Monica that was used by President Kennedy and known as the “Western White House.” This was originally built as the home of Louis B. Mayer, the founder of Metro Goldwyn Mayer, and is the birthplace of the concept of the Academy Awards. Dave traded for the house and much of its contents.
• Purchased a radio station in Northern California and paid 60 percent of the down payment in the furniture trade credits.
• Bought $1,000,000 worth of network airtime from a bankruptcy court in one of the wildest and most profitable “little’ barter deals of all time.

Dave’s clients have included:

• NBC Radio
• Mutual Broadcasting
• RCA
• Turner Broadcasting
• Aer Lingus
• Aero Mexico
• Aeroflot
• Air France
• Carnival Airlines
• Continental Airlines
• Hawaiin Air
• KLM
• Lufthansa Air
• Mexicana Airlines
• TWA
• Best Western Hotels
• Beverly Wilshire Hotel
• L’Ermitage Hotel Beverly Hills
• Landmark Hotel Las Vegas
• MGM Grand Las Vegas
• Outrigger Hotels
• Sahara Hotel Las Vegas
• Sheraton Hotels
• Carnival Cruise Line
• Costa Cruise Line
• Pearl Cruise Line
• Regal Cruise Line
• Royal Caribbean Cruise Line
• Silver Club Hotel Reno
• Surf Resorts Hawaii
• Avis
• Budget Rent A Car
• General Rent – A – Car
• Citizen Watches
• Hawaiin Tropic
• Curtis Publishing
• Samsung
• Carl’s Jr
• Levitz Furniture
• Coty Perfume
• Witenaur Watches
• Eton Radios

Dave and Lola Wagenvoord currently own six radio stations: three in Tampa Bay, Florida; one in Honolulu, Hawaii; and two in Little Rock, Arkansas.

Ali Pervez is one of America’s leading marketing educators, with over twenty – five years of hands – on, practical global marketing experience.

He is the bestselling marketing author of Get Your Black Belt in Marketing. He holds undergraduate and postgraduate degrees in science, and he was awarded an MBA with a distinction project in marketing from the Manchester Business School in the UK. He was also awarded two Vice President awards for Outstanding Contribution in Marketing within his first year at Abbott Laboratories. He is a Fellow of the Royal Society of Chemistry, founder of The Black Belt Marketing Consulting Group, and a much – sought – after international marketing consultant.

For the first time in history, Dave and Ali will reveal to you how you can unleash the power of barter trade in your business and use it to enrich your life. After reading this book, you will soon find that “No cash? No Problem! ™ ” will hold true for you also!